Meet Kinix, the company aiming to disrupt the $5 Billion fitness app market


Kinix is a Video game Studio founded in 2020 and headquartered in Tokyo committed to breaking the barriers between e-sports and traditional sports.
Our long-term goal is to become an online game platform that supports physical exercise and positive aging at all ages.
We want to enrich players’ lives by creating memorable gaming experiences that motivate them to move. With this, we develop what we call phygital sports that combine entertainment, competition, social interactivity, and exercise.

We Make Indoor Games Fun!
We want to make exercising more fun with games. At Kinix, we design games based on the competitive dynamics of e-sports and combine them with a high physical exertion level. Our indoor cycling game is designed to attract a broad audience and is easy to learn.
Currently, we have launched our latest product which users can access and download from our Steam. It’s a free online multiplayer video game for indoor cycling called Spirit Overflow. With Spirit Overflow, players can turn their indoor cycling stations into video game consoles!

Spirit Overflow is an online multiplayer video game for indoor cycling that uses the smart bike trainer’s data to propel the character and increase or increase resistance depending on game events and the mobile phone to support steering, creating an immersive Phygital sport experience.  A league of legends for indoor cycling.

How to Play
Spirit Overflow allows players to compete in teams for territory and challenge other riders in online multiplayer battles. Every ride is an intense 3v3 battle between a cast of unique heroes, each with their skill style. Meanwhile, Spirit Overflow is constantly evolving, with more heroes, characters, designs, items, maps, and game modes coming soon.
We are launching our beta version of the game this September, so subscribe here to avoid missing it.

Previous Projects 
We have participated and collaborated with different people and events on various projects. Some of our recent projects include:
・Plug and Play
In Feb 2021, we collaborated with Plug and Play, an accelerator program in Japan. We were among the recruited start-ups who worked on game designing using the Unity Game Development platform. Our role involved designing readable codes, implementing characters and visual effects, implementing game functionality, and fixing bugs.
・Science Museum
In May 2021, we participated in an exhibition on the future of sports in the Minato science museum to showcase how we took advantage of technological advancement. At Kinix, our goal isn’t just to create fun but to build commitment to the academia and science sectors while at it.  
・Osaka 2025 Expo
In March 2021, we worked in ideation for the coming Osaka 2025 expo, which has the theme “Designing Future Society for Our Lives.” This Expo hopes to bring together people from different countries to share innovations that will improve society.
・Change Tomorrow Tokyo Expo
In June 2021, we participated in an expo that highlights futuristic projects for a smart city concept. Our involvement helped in developing an innovative approach to sports gaming and technology. We made exercise easier and fun with our innovation by allowing people to enjoy playing games and exercising simultaneously.
・iU  collaboration
In early 2020 we started to test on a younger demographic. We are collaborating with iU University in Tokyo to help us achieve this goal. We focus on four main categories: game testing, Social media content creation, distribution, and public relations.

The Future of Spirit Overflow
This is just the beginning of Spirit Overflow. We have plans and ideas, including creating a Spirit overflow league where people compete and win real prizes. This online game will operate as a SaaS, and we would continue updating the game with new maps, new characters with skill, new skins, and digital cosmetics.
The Future of Kinix
At Kinix, we want to continue making unique and exciting games that combine physical sports with e-games. The Kinix app will become a digital platform for playing, discussing, and creating a wide range of physically active video games. Our platform will connect to different smart fitness equipment and turn them into game consoles so users can browse and play the games they like and exercise while at it. 
Besides producing active games, we will create a way that allows 3rd party developers to make and publish their active games on our platform by giving them the necessary tools to create content for the supported equipment. At Kinix, we are always looking at the future and can’t wait to develop exciting games by taking advantage of emerging technology.

Our People
Kinix is an international team of innovators, designers, and engineers passionate about e-gaming and looking to create members from all over the world. Here are some members of our leadership team:

・Felipe Guarin  
Felipe Guarin is CEO of Kinix and also the founder of the award-winning design studio called Whatever Works. He is from Colombia.
・Rico Zhou 
Rick Zhou is the chief game designer, graphic designer, and product designer from China.
・Ryoichi Ando 
Ando is the Executive Managing Director of Kinix. He is from Japan.
・Marcelo Macieira 
Marcelo is the CTO of Kinix from Brazil.

We have assembled a board of advisors that we are very proud of.
Here they are:
・Hiroyuki Kishi 
Business advisor
・Mathew Waldman
Design Advisor
・Ichiya Nakamura
Collaboration advisor



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